Sharing Is Caring!

Almost election day! I was watching the livestream of Hillary & Bill Clinton with Michelle and Barack Obama in Philadelphia and it got me inspired to right one last election post. So back to my “podium” to make more points about the big day tomorrow and why “sharing is caring”.

In this social media age that we live in, engagement is everything and that is what Hillary Clinton and her campaign have been able to do...engage people. Now I hope that online and social media engagement can turn into leaving your computers and phones (no you can not vote via text, tweet or online) and get to a polling place and VOTE!

According to an analysis by video adtech company Unruly, these (below) are the top 10 most-shared ads of the presidential campaign -- at least so far. (AdAge, which is my source for this story, has also been reporting, there's been a last-minute surge in ad spending by both sides.) Notice anything about the ads? Yes, they're all from Hillary Clinton's campaign.

Some context: The Clinton campaign was a real campaign -- with a war chest and an actual advertising strategy -- for a lot longer than the Trump campaign. The Trump campaign only launched its first TV ad of the general election on Aug. 19. And as much as people talk about "organic" social media sharing, a paid-media campaign creates awareness for ads (e.g., you see an ad on TV, then go online to find it and share it) that earned-media-only campaigns can't on their own.

The most-shared Trump ad, according to Unruly, is this untitled video from the Great America PAC, with 49,678 shares. One possible consolation for Donald Trump: These ads may all be from Camp Clinton, but they're mostly about ... Donald Trump (i.e., they're attack ads that often simply quote Trump's most outrageous soundbites).

1. Mirrors https://www.facebook.com/hillaryclinton/videos/1255694001153793/

555,918 shares

2. Clear Difference https://www.facebook.com/hillaryclinton/videos/1158234167566444/

505,020 shares

3. Alicia Machado https://www.facebook.com/hillaryclinton/videos/1260190977370762/

441,042 shares

4. Role Models https://www.facebook.com/hillaryclinton/videos/1188074757915718/

396,957 shares

5. Barack Obama endorsing Hillary https://www.facebook.com/hillaryclinton/videos/1162841847105676/

366,120 shares

6. What Trump would do as president https://www.facebook.com/hillaryclinton/videos/1133359850053876/

346,108 shares