How to Cake It is an award winning business and baking venture that captures the imagination and attention of audiences and subscribers worldwide with their creative concepts, whimsical aesthetic, and magnetic personalities. Named Top Food Influencer in 2017 by Forbes Magazine, How to Cake It is a female formed company of three — Connie Contardi, Jocelyn Mercer, and Yolanda Gampp, with combined backgrounds in television, media, marketing, publicity, and of course, baking. Connie and Jocelyn share a passion for building and moving the masses through content, products and experiences. Yolanda brings an out-of-this-world artistry and magnetic personality to the table, and all she needed was a platform to shine! 

The face of How to Cake It, Yolanda is completely self-taught with over 20 years of experience, and has been featured on The Today Show, Good Morning America, Live with Kelly and Ryan, Netflix’s Nailed It, Best Baker in America and Cake Wars to name a few. While turning cake into pretty much anything, Yolanda entertains with her irresistible personality, laughs at her own mistakes, and is very honest about her true passion - rulers! A self-professed ‘neat freak’ with a healthy obsession for straight lines and perfect measurements, Yolanda is unapologetically who she is, and gives viewers permission to be the same. Together they built a company with the values of creativity, collaboration, consistency and community.

How to Cake it includes a Webby Award winning YouTube show that features cake artist Yolanda creating eye-popping novelty cakes. Their content focuses on bright, poppy colors, quirky humor and ‘cake-overs’ that turn butter, sugar and eggs into everything from watermelons to freshly caught fish. The brand is now expanding to include other incredible cake and sweets artists, allowing How To Cake It to share more sweet content with the world!

How to Cake It has had the opportunity to work with national brands such as Disney, Kelloggs, Wish, Mattell, McDonalds, Kraft, Google, and Walmart.

Yolanda is also one of the expert judges on FOX’s hit show “Crime Scene Kitchen.”