Digital Talent Management Company Addition Expands Team and Roster With Addition of Dustin Parker as Talent Manager

DIGITAL TALENT MANAGEMENT COMPANY ADDITION EXPANDS TEAM AND ROSTER

WITH ADDITION OF DUSTIN PARKER AS TALENT MANAGER

OCTOBER 24, 2019, LOS ANGELES, CA - Digital talent management company ADDITION today announced the expansion of its team and talent roster with the addition of Dustin Parker, Talent Manager.  Dustin, a long-time agent with APA, brings with him a hugely successful talent roster specializing in Beauty, Fashion, Food/Cooking, Family, Lifestyle and LatinX categories. 

Dustin is a native of Las Vegas with an extensive background in entertainment and digital content.  As an agent for the last 7 years, Dustin led branding and digital efforts across the portfolio of talent at APA Agency, one of the largest diversified talent agencies in the country. Some of his most notable branded integrations include Wal-Mart, McDonalds, Revlon, Johnson & Johnson, Kraft Heinz, Proctor & Gamble, Unilever and many others

Prior to APA, Dustin worked in public relations for Authentic PR where he managed the business development and account coordination teams. He is a graduate of Full Sail University with a B.S. degree in Marketing.  

When asked about the transition to management and ADDITION, Dustin had this to say: “I’m most excited about bringing my clients a more strategic approach and collaborating with the ADDITION team to take my clients to the next level with their businesses.”  Some of the top creators in their categories that are joining Dustin at ADDITION:

Angela Lanter (Beauty and Fashion Creator) – From her, Hello Baby podcast to her highly engaged audience on Instagram, Angela has positioned herself as a multimedia expert in lifestyle, beauty and motherhood. Angela was honored with the “Spotlight Award” for Blogger of the Year at the PopSugar Awards

Gustavo Figueroa a.k.a. El Guzii (Food and LatinX Creator) – With his lively personality, playful sense of humor, and state of the art studio-kitchen, Gustavo quickly became a popular household name for millions of dedicated and loyal fans who share his enthusiasm for great-tasting, easy-to-make meals. 

Karla Celis (Lifestyle and LatinX Creator) – Karla's love for creating fun and entertaining content quickly grew her as an expert in DIY, cooking recipes, makeup, home remedies, hairstyles, and family

Ashley Rodriguez (Food Creator & Author) – Ashley is the founder and creative director behind the award-winning site  Not Without Salt. Ashley’s work has been recognized by Saveur Magazine, winning the coveted "Best Food Photography" category, and the Times, where she was recognized as one of the "World’s Top Food Blogs." 

Derek Campanile (Food Creator) – First falling in love with cooking at a young age, Derek’s love for creating dishes continued to stick with him throughout his life. He credits his son as the biggest motivation to start his blog, Dad with a Pan. His mission is to not only pass along the love of cooking to his children, but to encourage millennial dads to get their hands dirty in the kitchen.

Emily Gemma (Fashion & Beauty Creator) – Emily’s blog “The Sweetest Thing” more than lives up to its name from the pink script logo to the bubbly, just-between-BFFs tone of Emily's posts. Whether she's showing off a breezy #OOTD, posting dispatches from vacations with her husband, or spilling her secrets to getting healthy, shiny curls, Emily is a bright spot in any beauty- and fashion-lover's feed.

Eva Kosmas Flores (Food Creator & Author) – Eva launched her blog,  Adventures in Cooking, as an outlet that combined all of her artistic interests and the site has blossomed into business ventures that includes live events and photography classes. Eva also came out her first book, First We Eat, came out in Spring 2018 with Abrams Books.

ADDITION, led by Chief Talent Officer Petar Mandich and Chief Executive Officer Nancy Tamayo, taps the power of digital and social media stars to provide marketing solutions and original multi-platform programming. The company’s high profile talent roster spans multiple verticals including beauty, gaming, tech, lifestyle, DIY, and cooking, and features some of the most watched creators across the digital space, such as Justine Ezarik (iJustine), Joey Graceffa, Threadbanger, Ethan Nestor (CrankGamePlays), Christi & Clara Lukasiak, Ydelays and Erin Robinson amongst others. 

Petar Mandich, Chief Talent Officer said about Parker: “Dustin has been a pioneer and leader in the digital industry for over 8 years. I’m ecstatic to see him evolve into a Manager and help drive strategy and growth for his roster and our company overall!”  

Karla Celis a long-time client commented: “Having Dustin as my agent has been an absolute pleasure the past few years. Having him by my side and always looking out for my best interests has been so important in my business. I look forward to continue working with him at ADDITION and taking a deeper dive into strategy and other aspects of my brand.”

Derek Campanile added: “I’ve really enjoyed working with Dustin over the last year. His professionalism and expertise helped me focus on creative and audience building while he worked directly with brand and agency partners. I’m excited to be joining ADDITION and can’t wait to take my brand to the next level!”

ABOUT ADDITION

ADDITION is an innovative talent management company that taps the power of digital and social media stars to provide marketing solutions and original multi-platform programming. Led by Chief Talent Officer Petar Mandich and Chief Executive Officer Nancy Tamayo, the company offers best in class direction and strategy to brands, producers, publishers, and talent for creating and designing content and assets targeted at specialized, young adult audiences that can be monetized on digital, mobile, broadband TV, VOD and other video & social platforms. For more information please visit www.addition-llc.com

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